For the Love of the Game (Market Commentary) |
So while I had a CC0 PFP for some time (an Mfer) pictured here... ... I sold it and inscribed it on a satoshi (a millionth of a bitcoin) and under 100k inscription number too (#75499). Since
ordinals theory uses sequential numbers, the lower the number, the more coveted, so I actually sold my Mfer on ETH and used the funds to inscribe the same image with a slight modification on BTC using the gamma.io marketplace at the time. I could have done this because
Mfers are on a CC0
license and that means I have the right to use the image in any way that I want because the
creator of the art waived all copyright protections on the art and put it in the public domain. In fact, all Mfers are CC0 so I don’t even need to own the NFT to be able to use any image in the entire collection. So, in theory, I could right click and save any image in the collection and use it however I’d like. I could put one of the rarest ones on
a t-shirt and sell it if I really wanted to. The reason the creator of Mfers (Sartoshi) did this was to propagate the art into the mind space of everyone and anyone who wanted to experiment with the brand. In this small world we live in, the corner of NFTs, to be able to have your brand multiply and grow is actually a genius move in my opinion. The number of derivative collections using Mfer art exploded as a result. Creyzies is the “official” derivative but there are at least 20 more. This is especially so if the art is simple and iconic because it gives other creative people in the space a canvas in which to use that art to build
on. On the other hand, CryptoPunks, Bored Apes, Nakamigos, and Wonderpals have a commercial IP license which means ONLY the owner of the NFT can use the art associated with the NFT they own. They can sell items commercially or use the image
to represent their brand. As a CMO, I get why this is important. However it only works for the winners in the PFP space. For every 1000 PFPs with commercial licenses on the art, maybe only 5 are recognizable, coveted, and brandable as a viable commercial
opportunity with mass appeal. The ones that make this top 5, even top 10, have very exciting futures in my opinion. For example, Wonderpals hired a company whose strength is creating internationally appealing household name brands and here’s a screenshot of an
announcement in their Discord.
How can that not be
exciting for the NFT holder? The latest Nakamigos collection went out of their way to include the CC0 native Mfer community in their mint, but made it a point in their marketing to assert that commercial rights for the holder are intact. Is this character not brandable? I think it is. If the Web3 community is creating the brands that the future generation will trust and interact with, and eventually purchase from, then these silly PFPs which we thought of as a waste of time, are potentially valuable and exciting to own. The PFP communities of the winning brands all of a sudden become a decentrally minded hybrid company, if they leverage and shepherd their brand the right way. To me that’s exciting, and I have a feeling that others are feeling the same. Have a great weekend and
touch grass… It's Spring and it’s glorious! Full disclosure: I own several Wonderpals, and a couple Nakamigos, but not a Bored Ape unfortunately.
The Forkast NFT 500 is the definitive measure of the performance of the global NFT market across all blockchains. Orange Comet and Sci-Fi Legend William Shatner are partnering on a stunning digital collection titled
“Infinite Connections”. The collection touches upon the interconnectedness of the universe and aims to evoke a vibrant sense of wonder and curiosity, a powerful reminder that, even at more than 90 years of age, Mr. Shatner, like Captain Kirk, has an insatiable thirst for discovery!
The collection features two tiers: Cosmic Explorer and
Timeless Voyager.
Cosmic Explorer, is a 2500 unique collection that includes a 3D NFT and a signed Capt. Kirk action figure from Shatner’s personal collection. The action figures will be numbered and inscribed by him with one of 5 different sayings in his
handwriting: Boldly Go, Red alert, Beam Me Up, Warp Factor and We’ve Been Cancelled? – a nod to his Trekkie past.
Timeless Voyager, is a 1000 unique collection that features 1:1 beautifully illustrated 2D NFTs that delves into the mysteries of the universe. Some holders will be randomly selected to receive perks from Mr. Shatner –from a zoom meeting to receiving a
signed physical item.
The collections’ presale will go live on April 27, 3pm PT at WilliamShatnerNFTs.com. In addition to traditional crypto payments;
collectors and fans of Mr. Shatner will also be able to make purchases using their credit cards.
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CC0
is a licensing term (short for Creative Commons Zero) that essentially means “no rights reserved”. An item created under the CC0 copyright can be used by anyone, for any purpose. Some NFTs are created as CC0, giving anyone permission to use any images in the collection without owning the NFT associated with the image. A Bored Ape Yacht Club NFT is not CC0, and thus the image of the Bored Ape tied to the NFT can only be used by the owner of the NFT. MFers on the other hand are free for
anyone to use regardless if they own the NFT. Many believe CC0 can breed creativity and lead to tremendous brand growth, as billions of people now have permission to create with the asset. Licensing and branding are hot topics in Web3, and understanding CC0 is key to learning why many believe NFTs' potential is so big. Happy Researching! Received this from a friend? Sign
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